There is no doubt that fast food has devastated the world. Along with convenience and ease, fast food is pocket friendly and delicious too. Big fast-food giants like Wendy’s, Burger King McDonald’s, etc. often compete with each other to provide maximum value and satisfaction to their customers. Simple taglines and clever advertising are several ways to prove they have an edge over rival fast-food chains. From marketing campaigns to their social media promotions, they want to target their competitors’ market directly. And one such recent campaign has left internet users divided. Burger chain Wendy’s took a dig at its rival McDonald’s with its campaign focused on french fries. Wonder what it was? Have a look:
this is a great ad @ Wendys, @ McDonald’s care to answer? pic.twitter.com/ks8QKMKBWB— Connor Beam (@connor_beem) 7 March 2022
oomph! pic.twitter.com/ceqv2YNg4U
— joel_engineer (@Joel_Engineer) February 18, 2022
in a clever campaign Wendy, a single french fry was displayed on a red background. This graphic looked like the golden arches of the McDonald’s logo. Wendy’s aimed to demonstrate that their fries were crunchier and more flavorful than their competitors. The tagline he used was “Hot and Crispy Fries Don’t Ark. Just Seen.”
The subtle dig at McDonald’s french fries won over the internet. Several Twitter users shared their reactions to Wendy’s Genius tagline. Some said Wendy’s fries were better, while others spoke in favor of the fries McDonald’s,
Take a look at the reactions and reactions of users:
i love you all @ Wendys But @ McDonald’s Fries are god tier. Are you okay though?????????? pic.twitter.com/G3G3fBRlQb– Lola S. (@lolasky_93) 3 February 2022
Unpopular opinion:
Wendy’s fries are better than McDonald’s—Caleb (@_sudafi) 4 March 2022
Wendy’s fries are spotless.. – Katana KV (@katanaKV) 2 March 2022
@ McDonald’s Not really charging $2.79 for fries here and filling it up. looks like i am @ Wendys girl again pic.twitter.com/AMHbbHNdSH— Lori Al (@clinic1970) 6 March 2022
(Also read: McDonald’s launches NFT for the first time; Twitter is excited,
Fast-food chain Wendy’s is known for its unique and creative marketing ideas. In October 2021, his Twitter handle changed its name to ‘Meet’. The reason behind this was that Facebook changed its name to ‘Meta’, and thus Wendy made the most of this latest news and used it to her advantage, much to the delight of Twitter users.
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About Aditi AhujaAditi loves talking and meeting like-minded people (especially those who love Veg Momos). Plus points if you find his bad jokes and sitcom references, or if you recommend a new place to eat.