Most tech giants have actually pulled out of the event but automakers are trying to adopt a hybrid strategy.
see photosCES 2022 is turning into a virtual event as the Omicron transition grows
The Consumer Electronics Show (CES) of 2022 is finally happening, but due to the new outbreak of Omicron variants of COVID19, most of the brands have thwarted their plans. These days the world’s biggest tech trade show is also one of the biggest automotive spectacles as auto companies transition into tech mobility companies. CES has also announced that it is shutting down a day earlier due to a new surge of infections caused by the highly infectious Omicron variant. Most tech giants have actually pulled out of the event but automakers are trying to adopt a hybrid strategy. It comes after the likes of Waymo, also owned by Google parent Alphabet, pulled out of the trade show.
Mercedes demonstrated the Vision Avatar concept at CES a few years ago
German Giants Livestream They’re Going
BWM has canceled its individual CES activities and now hosts a live-streamed event that will be hosted from Germany itself. BWM is expected to showcase a new theater screen that could be a part of the next generation 7-Series. It is also expected to show a car with color-changing paint. The Bavarian carmaker is joined by its rival from Stuttgart as Mercedes also made a similar decision in light of health and safety concerns. The Vision EQXX car will be unveiled later tonight, a few days before the main CES keynote. The two German giants have usually had a big presence at CES over the years, but this year because of Omicron, plans are changing rapidly again.
GM goes virtual too
US giant General Motors, which has always had a big presence at CES, has also opted for a full-digital approach. On January 5, as a part of the virtual event, Chevrolet is expected to showcase the Silverado EV. GM is also hosting some in-person meetings through its Brightdrop unit that will showcase its EV600 commercial electric vehicle. BrightDrop will also host a virtual press conference.
Fisher Ocean ADAS Tech
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Henrik Fisker’s Fisker Ocean, produced by Foxconn, will also make itself felt at CES 2022. At the conference, Fisker is expected to demonstrate a new ADAS system that will use a new 4D radar and have virtual and in-person meetings. for the same.
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