Updated: 14 November 2022, 10:43 PM IST
livemint
The cricketing show that is Indian Premier League… MoreThe cricketing show of the Indian Premier League (IPL) continues where nothing else has gone before in Indian sport. Even though it endows the Board of Control for Cricket in India (BCCI) with more reserves than ever before, the success and sustenance of the new IPL media deal will also be measured by how much of this bumper sale is used to unlock other revenues. Good is used stream and feed expense stream. In this video, we look at the evolution of the IPL broadcast deal, what it means for players and franchises, and why the IPL needs to diversify its revenue sources.