With our buyers young, the new Tucson SUV could not have come at a better time: Hyundai India – Times of India

On July 13, Hyundai India unveiled the internationally sold fourth generation Tucson SUV in India. Traditionally a Halo product for the automaker, the Tucson has been available in India before, but has never enjoyed a commanding share in the premium SUV segment. Hyundai expects this to change with the launch of the 2022 Tucson which will offer buyers the option of all-wheel-drive, Level 2 ADAS and a global appeal. In a conversation with TOI Auto, Tarun Garg, Director, Sales, Marketing and Service, Hyundai Motor India said that this premium compact SUV is segment specific but has seen huge growth in the last few years and Tucson sales have doubled . Between FY20-21. That’s why Hyundai is bringing the 4th gen Tucson to India.

Another thing to note is that Hyundai has deliberately decided to bring the NX4i version of the Tucson to our shores. The variant is the premium SUV long-wheel-base (LWB) version. According to Hyundai, this allows the Tucson to offer the longest wheelbase in the segment at 2,755 mm, as well as provide more space inside the cabin. However, the Tucson will only be available in a 5-seat configuration, while some of its competition offers 7-seats. “It is an LWB but with only 5-seats, which means there is no compromise on anything as will be done in the 7-seater format. We believe that customers in this segment do not want to compromise And that’s why we have decided to go for this format.” Garg said.

Another major first for Hyundai India with the 2022 Tucson is the introduction of Level 2 ADAS features such as front collision avoidance, driver attention alert, lane keep assist, blind-spot monitoring, safe exit warning, smart cruise control and more. . But are India’s conditions really prepared to support these technologies? Garg says the introduction of Level 2 ADAS with the Tucson is important for Hyundai because with the way the Indian market is evolving, Hyundai feels it has a responsibility to bring those global technologies to the Indian market. “As a responsible OEM, we must bring global technologies that we have access to in our flagship models.” He added.
Amit Kumar Dhoundiyal, General Manager of Product Planning at Hyundai Motor India Limited, further said that the ADAS will be available as an option in both petrol and diesel variants of the Tucson, giving customers a wider base to opt for the technology.

According to Hyundai India, the average age of customers in the premium SUV segment is 39. According to Garg, over the years that number has fallen to four-year-olds. More significantly, 41 percent of Hyundai customers are now 35 years of age or younger and about 68 percent of Tucson buyers are existing Hyundai customers. Most of them are those who are upgrading from Creta or Verna.
The 2022 Tucson is expected to offer features like Hyundai’s HTRAC AWD system which also offers three terrain modes such as Snow, Mud and Sand. It gets a 10.25-inch touchscreen and a fully digital instrument cluster. It will also offer 360-degree cameras, ventilated seats, electronic parking brake, wireless charger and Bose audio. It will compete with other premium SUVs such as the Jeep Compass, Meridian, Citroen C5 and Volkswagen Tiguan. Commenting on the Tucson’s prospects for success, a confident Garg said that Hyundai’s extensive sales and service network across the country gives them an edge as it not only allows Hyundai to sell world-class products but also provides customers with a better experience. Also provides customer experience.

So what are your thoughts on the unveiling of the 2022 Hyundai Tucson? Do you think the automaker has a winner on its hands? Share with us in the comment section.