A recent report by Spiny reveals that women buyers accounted for more than 25 per cent of the total used car sales in India in the first quarter of 2022.
see photosWomen buyers contributed 26 percent of total used car sales for the first quarter of 2022
The demand for used cars is increasing rapidly in India and it is no secret that the number of used cars sales in the country is much higher than the number of new car sales in the country. A recent study shows that women buyers accounted for 26 per cent of used sales in the first quarter of 2021. In its report, Spinney says the number of women buying used cars increased from 28 percent to 32 percent. First half of 2022. There has been an increase in activity in Tier I and Tier II cities in the last few months. In fact, 12 to 15 percent of new car buyers in India are women.
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(Hyundai i20 CVT is one of the most popular models in the used car market among women)
The reason for this increase can be attributed to the preference for personal mobility over public transport in the wake of the pandemic. The report also noted that women buyers are mostly in the age group of 30 to 40 years and factors like progressive gender change, ease of vehicle ownership and finance options, availability of multiple models and variants have contributed immensely to the increasing demand for women .
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(Maruti Suzuki Baleno is another popular model in the used car market among women)
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The report suggested that a lot of growth and traction also comes from metro cities like Delhi NCR, Hyderabad and Bengaluru. The top models in the used car market, especially in metro cities include Hyundai i20, Maruti Suzuki Baleno, Maruti Suzuki Swift, Renault Kwid and Tata Nexon. The hatchback appears to be the most popular with women, with the SUV coming in second in the order of preference. The study also noted that silver and red appear to be the most popular colors among women buying used cars and an integrated music system is also one of the most important features.
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