Market research firm IDC on Friday said smartphone shipments in India are set to fall over 27 per cent to 29.6 million in the October-December quarter of 2022 from 40.6 million in the year-ago period.
According to the report, declining consumer demand due to high inflation remained a challenge throughout the year despite improvement in the supply situation.
smart fone Shipments in the less than $300 (roughly Rs. 25,000) price segment declined by 15 percent, while those in the mid-premium and premium price segment of $300-500 and the over $500 (roughly Rs. 41,000) price segment saw a drop of 20 and 20 percent, respectively. There has been an increase of 55 percent. 2022.
Entry-level smartphones, below Rs. 12,500 per annum, declined to 46 per cent from 54 per cent a year earlier.
There is a dearth of new launches in the sub-$150 (roughly Rs. 12,000) segment, said Upasana Joshi, research manager, client devices, IDC India. smart fone The segment limited its growth.
Rising prices and excess inventory are expected to be a concern at least during the first half of the current year, according to Navkendar Singh, IDC’s associate vice president, devices research.
“We should expect a difficult and protracted recovery for the smartphone market, as concerns about rising prices and excess inventory will continue to be a concern at least through the first half of 2023.
“Vendors and channel partners need to rethink their plans for their entry-level portfolio, driving 5G Device affordability with attractive trade-in programs and financing schemes,” said Singh.
Xiaomi It led the market during the quarter as well as on an annual basis with 18.6 and 21 per cent market share, despite a sharp decline in its shipment volumes on a year-on-year (YoY) basis.
Xiaomi shipments are expected to decline by 38.3 percent during the December 2022 quarter and 25 percent year-on-year in 2022.
Apple Maintains its lead in the premium segment with 60% share SAMSUNG With a 21 percent stake.
Samsung smartphone shipments declined by 22.6 percent in the December 2022 quarter and 6.6 percent during the year.
Samsung was the second largest player in terms of smartphone shipments during the quarter with 18.4 percent and 18.1 percent share, respectively.
Overall, 201 million mobile phones will be shipped in 2022, marking an annual decline of 12 percent.
“Feature phone shipments stood at 57 million, a decline of 18 per cent year-on-year. Samsung, Xiaomi and Transsion were the leading companies in the overall mobile phone market,” the report said.