“IDC believes that increasing reliance on smartphones for remote work and learning as well as better quality hardware is driving consumers to spend more. With continued chip shortages and logistics costs, Brands are also forced to expand upwards in terms of price points across channels,” says Upasana Joshi, Research Manager, Client Devices, IDC India.
top five smartphone makers
Xiaomi took the first place on the list despite a 17% year-on-year decline. 72% of Xiaomi’s shipments were concentrated in the online channel, with its market share falling to 32%. Redmi 9A/9 Power/9/Notes 10s were the major volume drivers along with Poco M3 and Poco C3. samsung Ranked second and recorded highest YoY decline among top 5 sellers in 3Q21 at -33%. With the main focus on the Galaxy M and F series, 49% of its shipments were sold online, allowing the seller to take 16% of all online shipments. However, offline models like the Galaxy A22/A12 accounted for 23% of the seller’s total shipments.
Vivo And my true form ranked third and fourth respectively. Vivo’s shipments saw a drop of 13% year-on-year. It continued to strengthen its offline presence with a share of 30% in that segment. On the other hand, Realme saw a 5% drop. In the online space, it remained at the second position ahead of Samsung with a 22% share. However, it slipped to the third position in the 5G segment. The C11 (2011) and the Realme 8 (which includes both 4G/5G models) were the most shipped devices.
The fifth place in the list is occupied by Opposition with a drop of 16%. OPPO jumped to the second spot with 18% share, driven by higher shipments for the Reno 6 series. Also, it slipped to the third position with 17% share in the offline channel.
The report also stated that India was the third largest 5G smartphone market with 7% of 5G shipments worldwide, shipping 10 million units at an ASP of US$401 in 3Q21.
,