China’s smartphone sales set a record decline in 2022, falling 13 percent to their lowest level in a decade, as COVID controls and a slowing economy dampen consumer appetite, according to data from third-party research firms. came to know from
IDC said in a report that the total number of devices shipped was 286 million, down from 329 million in 2021.
Strict COVID-19 controls took a toll on the Chinese economy last year, but Beijing began easing restrictions in December, boosting consumption.
“The stricter epidemic control policy has resulted in historically higher household savings as consumer spending turns conservative,” said Lucas Zhong, who tracks China’s smartphone sector for research firm Canalys.
Android Handset Manufacturers Vivo According to IDC, it was the best-selling brand in 2022 with a market share of 18.6 percent. Its total shipments fell 25.1 percent year-over-year.
Huawei Technologies Spin-off regards Ranked as the second best-selling brand, with shipments increasing by over 34 percent, albeit from a lower base.
apple was the third largest selling phone brand in 2022 OppositionMoving up from fourth position in the previous year.
According to IDC, Apple’s overall sales fell 4.4 percent year-on-year, while all other rivals except Honor saw double-digit declines in sales.
Overall, the decline in smartphone sales in China mirrors the sector’s performance globally. According to IDC, in 2022, global smartphone shipments are set to reach 1.2 billion, the lowest since 2013 and a decline of more than 11 percent year-on-year.
A separate Canalys report published on Monday said that in the fourth quarter of 2022, Apple sold 16.4 million devices, down 24 percent year-on-year. This compares to Xiaomi and Honor’s 14.1 percent decline from 37.3 percent shipments during the same quarter.
This is the first time that Apple shipments in China have dropped year-on-year since the beginning of 2020, when the first wave of COVID-19 swept through the country. Canalys said the decline was due to the first release of the latest iPhone series as well as worker unrest at its major manufacturer Foxconn’s plant in the city of Zhengzhou, which affected its supply chain.
Nevertheless, Apple remained the top-selling phone maker in China in the quarter, securing a record-high market share, Canalys said.