Aditya Birla Fashion ties up with Accenture for digital transformation

The aim of the partnership will be to provide Aditya Birla Fashion which is owned by Louis Philippe, Van Heusen, Alan Solly and Peter England, greater online visibility.

The aim of the partnership will be to provide Aditya Birla Fashion which is owned by Louis Philippe, Van Heusen, Alan Solly and Peter England, greater online visibility.

Aditya Birla Fashion & Retail Limited (ABFRL) has chosen Accenture to drive its digital transformation journey.

With this partnership, Accenture will design, develop and deploy an enterprise resource planning (ERP) system to streamline all business processes of apparel fashion brands and improve visibility and accessibility of data for ABFRL, Accenture said on Tuesday. said in a statement. ,

The new ERP system will support ABFRL, which has brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across its stores across India, to efficiently manage multiple fulfillment channels and integrate different technology systems .

It will integrate ABFRL’s manufacturing and retail operations into a single digital core with the help of SAP’s ERP platform (SAP S/4HANA), which supports the fashion and vertical business, the release said.

“To stay ahead in today’s fast-changing fashion industry, it is important to respond rapidly and respond to changes in consumer preferences. Integration and digitization of our core ERP systems,” said Praveen Shrikhande, Chief Digital and Information Officer, ABFRL. This will help us improve agility and accountability in a digital-first world.

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