A few weeks ahead of the crucial Uttar Pradesh elections, state-owned Doordarshan (DD) News has planned a two-day conference in Lucknow – consisting of one-on-one talks with political leaders and panel discussions with domain experts – on “development The theme of “Uttar Pradesh” and “the ones that frame the state’s progress”, News18.com has learned.
The conclave will be held on January 7 and 8 and will be telecast on DD News and regional DD Uttar Pradesh. The repeat telecast will be on DD News, DD National, DD Kisan and DD UP, while the audio recording will be broadcast on AIR UP network.
The entire DD Conclave will go on for around 12 hours of discussion, interviews on the “developmental story” of the state and the way forward.
An internal rate circular of Prasar Bharati accessed by News18.com cited the “national importance” of the UP elections as the reason for holding the conference. It said elections are already making news across the media spectrum.
It said, “As the country’s public broadcaster, it is our sincere endeavor to bring voice to all citizens from all political spectrum, so that they can exercise their franchise in an informed manner.”
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A senior DD official told News18.com that as part of the ongoing focus on Uttar Pradesh, Doordarshan has recently launched several new programmes. “The conclave is an attempt to build that momentum,” the official said.
The topics that are likely to be covered during the conclave range from industrial development and farmers’ welfare to connectivity and law and order issues in the state, which “dominating the discourse of development in Uttar Pradesh and the general public”. may be of interest to. Vishal”.
Prasar Bharati is also planning to widely publicize the event and get sponsors through newspapers and digital platforms, who will be featured in the promotion of the conclave.
According to sources in the government, Prasar Bharati will approach corporates to sponsor the event and it aims to raise revenue of around Rs 4 crore.
Rates for slots – which are packaged under different categories – range from Rs 1 lakh to Rs 50 lakh.
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Last month, DD News extensively covered the inauguration of Kashi Vishwanath Dham by Prime Minister Narendra Modi and deployed the latest drones, radiofrequency cameras and over 200 staff members including reporters, camerapersons, engineers, technicians and others from different cities. did.
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