Chewing food has become an involuntary thing, something that is second nature to us. This is an activity that all of us can do even with our eyes closed. However, can you imagine that this very mundane task has become a source of immense fame and even a source of wealth for the YouTube sensation? Video creator Naomi McRae has shot to stardom on the internet after videos of her chewing food went viral. Also known as ‘Honeybee’ on YouTube, she has amassed over 7.68 million subscribers on the video-sharing platform. Plus, videos of him chewing food are regularly watched by millions, which sets the cash register rolling for him. Don’t believe us? Take a look and see for yourself.
But what is so special about chewing food, you ask? According to MacRae, the idea is to generate chewing sounds and noises that relax and unwind you. This particular category of video is known as ‘ASMR’ or the Autonomous Sensory Meridian Response – used to describe the sensation you get when you watch something pleasurable. satisfactory, This relaxing feeling can be felt in your skull, at the back of your neck or down your spine. The 27-year-old YouTuber refers to them as ‘brain tingles’ and says that the purpose of her channel is to induce this feeling to put you to sleep or completely relax.
Naomi MacRae incorporates interesting and unique foods into her videos and records all the sounds as clearly as possible. Edible hairbrushes, candy, desserts, macaroons and chocolate bars are some of these Foods that MacRae eats at the camera. From crunching to slurring, hoarse to whispering—the YouTuber uses a variety of sounds and a variety of textures when chewing food to help relax the senses via ASMR.
(Also read: After losing his job in Kovid, old man starts his own cooking channel on YouTube,
ASMR requires the use of a variety of calming sounds to calm and relax the senses. Photo: iStock
The YouTube creator started his journey a few years back. McRae told Mirror That she used to feel relaxed watching such ASMR videos, and even felt that the videos demanded food or ‘mukbang, He decided to combine the two to create an entirely new concept. “It was then that I decided I wanted to make this a mookbang channel,” she explained. “After that it took me only three months to reach my first 1 million customers,” she said in the interview.
What do you think of the YouTube sensation and its relaxing videos chewing Meal? Tell us in the comments below.
About Aditi AhujaAditi loves talking and meeting like-minded people (especially those who love Veg Momos). Plus points if you find his bad jokes and sitcom references, or if you recommend a new place to eat.