NEW DELHI: Online food delivery service EatFit has announced badminton player Ashwini Ponnappa as the face of its campaign to promote healthy eating.
Ponnappa, who represents India in the international circuit for women’s badminton, will join the company’s fraternity to help its community of consumers explore and develop healthy eating habits.
Ponnappa said that she believes in fitness and the role of food in maintaining an active lifestyle. The company said she makes the perfect campaign ambassador to inspire people to find simple food that can bring them joy while being a part of their daily lives.
Through this collaboration, the company hopes to amplify this message with a weekly food exploratory show. The show, which will be published on the company’s social media platform, will see Ashwini on her journey of discovering healthy food options and enjoying nutritious food.
The series will be produced in 10-second-video formats to take advantage of the traction it has gained through Instagram Reels – a platform where the company’s potential consumers engage with them, it said. A new video in the series will be released every week, extending the campaign for two months.
Ankit Nagori, Founder, CureFoods, owner of EatFit, said: “We are thrilled to partner with Ponnappa, a phenomenal badminton player and a personal inspiration, for our latest campaign. Ashwini’s achievements and commitment to an active lifestyle, in which food is an intrinsic part, make her an excellent example for people to imbibe the same values in their lives. Through the weekly food show we have planned, we want people to embark on this journey of discovery with Ponnappa and find ways that can make a difference in their lives.”
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