Yash Raj Muhate | photo credit: special arrangement
26 years old Yashraj is recognizing Mukhate from his short dialogue-music mashup who was in the kitchen Simple as his name. The music directors couldn’t agree more. He is extremely happy that his parody memes were a source of entertainment during the lockdown. He says, “It became a turning point in my career. I was doing something to break the monotony of the content that people were consuming. I chose Kokila Ben who was in the kitchen popular serial dialogues Stay together, my love Because I felt that the audience got affected by that scene.
Yash Raj says it is his decision who was in the kitchen changed my life and shaped my career music , “My life changed. From being a music director from Aurangabad who creates jingles for brands and corporates, my viral dialogue-music mashup was the talk of the town. The quirky content has garnered over 7.7 million followers, is shared by celebrities and because of this, I FINALLY met my greatest music icon AR Rahman Sir! This would not have been possible two decades ago. Now, thanks to social media and the Internet, every creative person has their own audience.
Yash Raj, who sings, writes lyrics and gives music tutorials, recently won the Changemakers Award organized by OTTplay App.
when he released his version jhoom jo pathanVishal Dadlani not only commented on it on social media but also requested her to recreate the entire song and invited her for future collaborations.
However, Yash Raj’s mashup wasn’t the only thing about 2020; He was using since 2019. “After my video went viral, I was constantly trying to live up to everyone’s expectations. When I saw people sharing and resharing my mashup with captions like ‘he’s back with another’, I felt like I shouldn’t let my followers down.
Yash Raj Muhate | Photo Credit: Special Arrangement
Post-lockdown, when normalcy was restored, Yash Raj decided to stop making mashups. “I knew it was time to look at different things. Also when I was offered to work as a music director for OTT projects, I got to focus on different levels of creativity. Yash Raj Has collaborated with brands such as Pepsi, KFC India, Vivo India, Oreo, Netflix India and Zee5.
Can a music director be called a one man army? “Approximately, I take the help of a mixing engineer for good sound quality while using Indian equipment. Otherwise, I’m pretty much self-educated. I grew up watching my father sing, who is also a singer.
So did he really meet Rupal Patel aka Kokila Ben? Was she happy with the mash-up? “I met the whole team of Stay together, my love, They were very happy with my creativity,” he says with a laugh.