Health food app EatFit has announced a partnership with Hrithik Roshan-owned wellness and fitness service HRX to offer premium functional food menus to users. The menu is a combination of its food philosophy and the functional utility of HRX which will provide healthy food options
The menu is primarily designed to meet the nutritional needs of the body, and offers food options like Pizza, Juices, Cold Brew, Indian Cuisine, Salads, Desserts etc. to make healthy eating interesting. Food choices are classified according to the needs of fitness enthusiasts, based on the amount of food their body consumes during the workout period, including pre-workout, post-workout, endurance, indulgence, and recovery time. Is.
Gokul Kandhi, Chief Business Officer, EatFit, said, “Combining our visions creates a fascinating partnership. With this collaboration, we are introducing the healthy and high-performance diet that we all find in us to the everyday athlete. Will appeal to those who want to energize, recover and build themselves. The menu brings together a range of high-performing food everyday.”
Pallavi Burman, Brand Head, HRX, said, “We believe in providing the best to assist in the journey of every individual who wants to lead a healthy and healthy life. This range of offerings includes apparel, footwear, audio, fitness equipment, curated workouts, gym access, nutrition, personal grooming and some other necessities that a person on a fitness quest would regularly seek.”
According to IBEF, the Indian gourmet food market was currently valued at $1.3 billion and is growing at a Compound Annual Growth Rate (CAGR) of 20%.