Bollinger said the startup will demonstrate the electric platform for its medium-duty trucks in March and will likely release some customer names this year.
Startup electric vehicle company Bollinger Motors said on Friday it is postponing development of electric pickups to focus on commercial trucks for consumers amid rising demand from companies seeking to electrify their fleets.
Chief executive Robert Bollinger told Reuters that during 2021 the company’s focus and resources shifted almost entirely to developing medium-duty commercial electric trucks and away from pickup trucks that were the Detroit-based startup’s initial focus.
“It’s really just a matter of how many companies are coming to us and asking for pilot programs and asking to achieve something,” Bollinger said. “Going commercial will allow us to hire people, develop our own technology, and work with suppliers.”
The startup has been working on its consumer pickup truck model for nearly five years
Bollinger said the startup will demonstrate the electric platform for its medium-duty trucks in March and will likely release some customer names this year.
Many electric startups and traditional automakers are rushing to bring electric vans and trucks to market, as a growing number of states and countries are mandating a shift from fossil-fuel vehicles to zero-emissions electric models.
The startup has been working on its consumer pickup truck models for about five years, but Bollinger said bringing them into production will require more money and time than the company now needs to devote to commercial vehicles.
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“It was a difficult decision, but very necessary,” Bollinger said.
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