Facebook obscures its iconic ‘Like’ sign, fueling speculation it’s rebranding

Facebook Inc fueled speculation that it may announce the name change Thursday by wrapping the sign in front of its headquarters.

The famous “Same” sign outside its offices in Menlo Park, Calif., was covered in a makeshift canvas that also contained a thumb symbol. Around 7 a.m. local time, a security barrier was added and guards patrolled the surrounding area. This.

Chief Executive Officer Mark Zuckerberg may discuss the name change at the company’s Connect conference Thursday morning, the Verge website reported earlier this month. The original Facebook app and service are expected to remain unchanged, with the parent company taking on a new brand – as did Google adopting the name Alphabet Inc.

This year’s Connect conference is dedicated to augmented reality and virtual reality technology – and there may be a new name attached to it. Facebook has declined to comment on the possible rebranding.

Facebook’s “Like” sign, which usually features a thumb symbol on its name and address, has become a tourist attraction. Pilgrims from Silicon Valley regularly pose outside a sign for selfies as Facebook becomes one of the largest technology companies in the world.

This story has been published without modification in text from a wire agency feed. Only the title has been changed.

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