New Delhi: Be it family or office work, WhatsApp has become an easy means of communication everywhere. Now many banks are providing banking and insurance related facilities through WhatsApp. Following suit, SBI General Insurance has partnered with leading Gupshup in talks to offer a new insurance policy, renew an existing one, handle claims and use WhatsApp.
Customers can buy insurance from SBI General across the country by typing a simple “Hi”. Gupchup’s chatbot will then walk users through a quick and secure checkout process and assist them in completing transactions within a WhatsApp conversation thread. ,Also read: Dhanteras 2022: Why people buy gold, silver and utensils on this day!,
Hassle free buying process ensures that the entire policy buying process is done on the platform itself, from reviewing product features to consulting policy documents. ,Also read: Festive Frenzy! Google is going to give ‘Diwali Surprise’ to Indian users; details here,
“Customers are increasingly interested in simplicity and comfort when buying insurance. At the forefront of each brand’s user engagement strategy is messaging, reflecting consumer propensity for interaction and customization.
According to Ravi Sundararajan, COO, Gupshup, “We feel that our WhatsApp solution will further improve the usage and accessibility of SBI General’s products. The WhatsApp chatbot not only makes shopping easier but also in-depth information about customer journeys and opportunities.” Provides sophisticated personalization at key consumer touchpoints.
As a conversational engagement platform, Gupshup has been instrumental in helping marketers increase brand engagement through seamless search and buying experiences. Customers are eager to investigate easier and more practical possibilities for financial solutions as a result of increased Internet penetration among all demographic groups.
The current generation wants a more straightforward buying process for complex financial commodities. In the near future, we look forward to making this experience even better and providing a larger selection of simple items.
According to Anand Pejawar, Deputy Managing Director, SBI General Insurance, this will allow much-needed insurance coverage and financial inclusion for the country. Chatbots can be vital to helping insurance businesses enter a new era of growth in an increasingly digital industry.
On the WhatsApp Business platform, the banking and insurance sectors have been at the forefront of developing a creative customer engagement journey. These solutions contribute to the broader goal of financial inclusion by increasing access to financial goods and services for citizens.
According to Abhijit Bose, CEO, WhatsApp India, “We are delighted to extend our partnership with SBI General Insurance to make insurance products more accessible to their new and existing consumers.