The issue pertains to the use of the ‘Hero’ brand name for Hero MotoCorp’s upcoming electric vehicle range.
see photosHero Electric’s Naveen Munjal has taken his uncle, Hero MotoCorp’s Pawan Munjal, to court
Hero Electric and Hero MotoCorp seem to be fighting in court over the use of the Hero brand for their electric vehicle (EV) businesses. Vijay Munjal, along with his son Naveen Munjal, owns Hero Electric, India’s largest electric two-wheeler company, and has been in the EV business for more than 15 years. Now, the owners of Hero Electric have moved the Delhi High Court against Pawan Munjal, the promoter and chairman of Hero MotoCorp, claiming exclusive use of the Hero brand for EVs. The point is that Hero MotoCorp is planning to use the Hero brand name for its upcoming EV range.
Read also: Hero Motocorp Trademark VIDA Name for EV Vertical
Hero MotoCorp is likely to have trademarked the name VIDA for its new range of electric two-wheelers. Hero MotoCorp teased its upcoming electric scooter on the occasion of the company’s 10th anniversary.
With Hero MotoCorp planning to launch its EV range in March this year, Hero Electric is seeking legal help by claiming exclusive use of the Hero brand name in the EV space. Hero MotoCorp is planning to enter the electric two-wheeler space, possibly under a new sub-brand called Vida. The point is that Hero MotoCorp intends to use the Hero brand name for its electric two-wheelers as well.
Read also: Hero MotoCorp unveils upcoming electric scooter at 10th anniversary celebrations
Hero Electric’s Managing Director Naveen Munjal intends to retain the EV rights of the Hero brand with his company. Hero Electric is India’s largest electric two-wheeler company with 36% market share.
Under a family agreement in 2010 that simplified Hero businesses, Pawan Munjal, who was given Hero MotoCorp, was barred from using the ‘Hero’ brand name for any electric two-, three- or four-wheeled vehicles. have stopped. Under that agreement, Hero Electric’s global rights are held by Pawan Munjal’s cousin Vinay Munjal and his son Naveen Munjal. Hero Electric has a 36 per cent market share in the Indian electric two-wheeler segment and sold over 65,000 electric two-wheelers in 2021. The understanding is that Hero Electric owns all rights to the EVs with the Hero brand, and as such, Hero MotoCorp should not be able to use the ‘Hero’ brand name for any EV business.
Read also: Hero Electric becomes the best selling EV brand in India
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As of now, there is no comment from Hero Electric or Hero MotoCorp. When contacted, a Hero MotoCorp spokesperson said that the matter is under consideration, and even Hero Electric declined to comment on the issue. The dispute is already before the Delhi High Court, and one of the options considered by the two factions of the Munjal family is arbitration and settlement rather than a trademark infringement legal battle. ,
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