New Delhi: Leading two wheeler manufacturer Hero Motocorp trying hard to launch Harley Davidson According to a senior company official, this is a retro-styled model as it is trying to enter a very profitable segment in the premium motorcycle segment.
alliance between hero And a decade after Harley-Davidson began selling its premium bikes in India last year, the iconic American two-wheeler maker announced the closure of sales and manufacturing operations in India.
“Harley’s tie up strategy has two phases. Of course we are the sales distributor for Harley bikes in India. We have 14 dealers, about 30 touch points, and it’s going well. The second part of the strategy is that retro To launch a bike in the segment which accounts for almost one third of the total premium segment from the profit pool,” said Hero MotoCorp CFO Niranjan Gupta said in an analyst call.
He continued: “I dare say that this segment probably accounts for around 60 to 70 percent of the profit pool of the premium segment, so this is the second phase of the strategy to launch in that segment, and clearly Harley It is a reputed brand and the work on it is in full swing.”
He was answering a question on the road ahead for Harley bikes in the country.
In October last year, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market. As per the licensing agreement, Hero MotoCorp has taken over the exclusive distribution rights of Harley-Davidson motorcycles, parts and merchandise in India after the reputed American motorcycle manufacturer withdrew from the Indian market.
Earlier this year, Hero MotoCorp started the booking process for 13 Harley-Davidson models, priced between Rs 10 lakh and Rs 35 lakh (ex-showroom).
Around 100 Harley-Davidson bikes, which constitute the first batch handed over to the Indian market this year, are fully pre-booked.
Earlier this month, Hero MotoCorp opened bookings for the next batch of Harley-Davidson adventure tourer bike ‘Pan America’ 1250.
Hero MotoCorp expects the tie-up with Harley-Davidson to help it accelerate its presence in the premium bike segment, where it aims to establish a complete portfolio across segments and across engine capacities.
The company, which is a leader in the budget bike segment (100-110cc), is in the process of developing electric two-wheelers for both the large and premium segments.
Gupta said the company’s first EV product will be launched by March 2022.
A product in partnership with Gogoro is expected to hit the market in the latter half of next year, he said.
Hero and Gogoro Inc., a Taiwanese EV company with the world’s largest battery-swapping network, announced a partnership earlier this year.
Elaborating on the factors that helped the company in the EV segment, Gupta said: “Hero has got a huge distribution power and we have 100 million cumulative customers, and the entrants in EVs are not completely new. Will be
“A large set will actually come from the cumulative base of existing customers, and hence Hero is in an advantageous position, given the cumulative base of customers and its reach across the length and breadth of the country.”
The company was also positive about the festive season sales on the back of a good monsoon and other related factors.
“Going forward, looking at the size of the monsoon, given the size of the economic revival, we expect a positive trend which has already started to emerge, picking up through the festivities (period), and After that a big bounce back is expected. The second half of this fiscal. It is about medium and short term,” Gupta said.
He said that as far as the long-term is concerned, opportunities remain for the two-wheeler sector.
“We are very confident for the two-wheeler sector, as the underlying factors of lower penetration, more women in education and employment, more financing opportunities and more organisations, all remain intact and on top of that, there will be more personal mobility as a factor. Play slowly now,” said Gupta.
Semiconductor shortages affecting the industry have also had no impact on the company. “So we are well building towards a good festival and our list is heading towards that,” Gupta said.
alliance between hero And a decade after Harley-Davidson began selling its premium bikes in India last year, the iconic American two-wheeler maker announced the closure of sales and manufacturing operations in India.
“Harley’s tie up strategy has two phases. Of course we are the sales distributor for Harley bikes in India. We have 14 dealers, about 30 touch points, and it’s going well. The second part of the strategy is that retro To launch a bike in the segment which accounts for almost one third of the total premium segment from the profit pool,” said Hero MotoCorp CFO Niranjan Gupta said in an analyst call.
He continued: “I dare say that this segment probably accounts for around 60 to 70 percent of the profit pool of the premium segment, so this is the second phase of the strategy to launch in that segment, and clearly Harley It is a reputed brand and the work on it is in full swing.”
He was answering a question on the road ahead for Harley bikes in the country.
In October last year, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market. As per the licensing agreement, Hero MotoCorp has taken over the exclusive distribution rights of Harley-Davidson motorcycles, parts and merchandise in India after the reputed American motorcycle manufacturer withdrew from the Indian market.
Earlier this year, Hero MotoCorp started the booking process for 13 Harley-Davidson models, priced between Rs 10 lakh and Rs 35 lakh (ex-showroom).
Around 100 Harley-Davidson bikes, which constitute the first batch handed over to the Indian market this year, are fully pre-booked.
Earlier this month, Hero MotoCorp opened bookings for the next batch of Harley-Davidson adventure tourer bike ‘Pan America’ 1250.
Hero MotoCorp expects the tie-up with Harley-Davidson to help it accelerate its presence in the premium bike segment, where it aims to establish a complete portfolio across segments and across engine capacities.
The company, which is a leader in the budget bike segment (100-110cc), is in the process of developing electric two-wheelers for both the large and premium segments.
Gupta said the company’s first EV product will be launched by March 2022.
A product in partnership with Gogoro is expected to hit the market in the latter half of next year, he said.
Hero and Gogoro Inc., a Taiwanese EV company with the world’s largest battery-swapping network, announced a partnership earlier this year.
Elaborating on the factors that helped the company in the EV segment, Gupta said: “Hero has got a huge distribution power and we have 100 million cumulative customers, and the entrants in EVs are not completely new. Will be
“A large set will actually come from the cumulative base of existing customers, and hence Hero is in an advantageous position, given the cumulative base of customers and its reach across the length and breadth of the country.”
The company was also positive about the festive season sales on the back of a good monsoon and other related factors.
“Going forward, looking at the size of the monsoon, given the size of the economic revival, we expect a positive trend which has already started to emerge, picking up through the festivities (period), and After that a big bounce back is expected. The second half of this fiscal. It is about medium and short term,” Gupta said.
He said that as far as the long-term is concerned, opportunities remain for the two-wheeler sector.
“We are very confident for the two-wheeler sector, as the underlying factors of lower penetration, more women in education and employment, more financing opportunities and more organisations, all remain intact and on top of that, there will be more personal mobility as a factor. Play slowly now,” said Gupta.
Semiconductor shortages affecting the industry have also had no impact on the company. “So we are well building towards a good festival and our list is heading towards that,” Gupta said.
.