Millennial women entrepreneurs are slowly transforming economies and communities. Joining more and more women entrepreneurs India Inc., the business landscape is changing manifold, we as a nation are striving for greater inclusivity and diversity.
The last few decades have seen positive changes in terms of opportunities and representation for women in the business world. Whether it is creating designs in the interior design space, creating a market for beauty products, developing a brand for Indian-made chocolates, or creating a perfume that matches international standards, some of these are among those daring women. who are ready to challenge the status quo.
When it comes to moving away from traditionally portrayed roles and addressing issues with a strong focus on women’s empowerment, Millennial women are breaking the mold. “Generations of women are fighting for their rights and millennial women have led the change when it was at its peak. As more and more women joined the workplace and found seats at the table, many more women were encouraged to pursue their dreams. Millennial women not only focused on issues such as women’s health, education or basic human rights, but they also acted as catalysts to drive change towards gender equality in the workplace.
Through increased representation, persistence, innovation and collaboration, women entrepreneurs are changing the way the world and society treats women and fulfills their dreams.
The growth rates of female entrepreneurship were the highest during the pandemic years in 2020 and 2021. According to LinkedIn data, published in World The Economic Forum’s 2022 Global Gender Gap Report, the share of female founders grew 2.68 times between 2016 and 2021. “Women around the world are emerging as leaders, handling business and home brands like a boss. Despite the limitations created by the world, they have found a way to chase their dreams and play the game by their own rules. Discovered. The post-pandemic saw a lot of millennial women at the helm of start-ups, gaining recognition through social media,” says Atika Manzar, Founder and Director, Atika Manzar Designs.
a monumental change
Today’s early-stage entrepreneurs are capable and eager to learn. In India, the majority of women emerging as entrepreneurs have certainly changed the way they think about businesses.
Today, women entrepreneurs are breaking down barriers for other women to seize opportunities and become entrepreneurs at an early stage. “Whether it is to develop new products and services to impact the lives of millions or ultimately help in economic growth. These early stage women entrepreneurs have the potential to influence and inspire future generations. They ensure capacity building, knowledge sharing, and the ability to take calculated risks to expand their businesses,” believes Deepika Sethi, Brand Head, OMO & AMPM, Wild & Raw, Nagaram. is.
thinking out of the box
For Anshi Saxena, co-founder of Colocal, it was the fact that Indians only consumed chocolate from other countries that got her researching Indian-grown cocoa beans. “We never knew we were growing cocoa beans as well. We took cacao beans from Kerala farms, believed in it, turned it into a world-class product that caught the attention of the world towards Indian-origin chocolates,” says Saxena.
Their work style is more sociable, and they understand the value of good mental health and how it can affect productivity. “We are sensitive to, and take care of, our team members. In return, our team members give their best energy, intention and effort to the work,” says Saxena. As millennials they use social media and technology Understand the importance of “We don’t just make chocolate; we talk about it on the Internet, too.”
consistency is key
The business world has seen revolutionary changes in the last decade, with a new generation of enthusiastic, motivated entrepreneurs who prioritize sustainability, diversity and social responsibility alongside profits and sales. Among young, budding entrepreneurs, there has been a rapid increase in the number of young women owning and running their own businesses over the past 2 decades. Women entrepreneurs value authenticity and their personal values above everything else, thus making them powerhouses that are disrupting the otherwise male-dominated field of business.
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Dimple Faujdar, founder of India’s leading niche perfumery, Maison de Faujdar, and an ardent perfume enthusiast strongly believes in following one’s passion and turning a hobby into a profession. Faujdar says, “While ‘breaking the glass ceiling’ is not as difficult today as it used to be a few decades ago, women are still apprehensive about starting their own business and following their dreams. I strongly believe Looks like millennial women have what it takes to start their own business and come out on top of the business world.”
Young women entrepreneurs aim to create brands that are sustainable, organic and improve society in every possible way. Some of the popular brands solving the problems of society and women are run by strong women founders. “What sets these women founders apart is their determination and passion to achieve their goals. In today’s time, women founders are not only conscious and active about their brand. Their priority also lies in the personal and professional benefits of their team and various other benefits that support the mental and physical health of the team,” believes Paridhi Goel, Co-Founder, Love Earth.
Women entrepreneurs are enabling and empowering the ecosystem needed for women’s independence and using the entrepreneurial spirit to contribute to develop their self-worth, improve their financial setting and extend social support.
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