Meta-owned Instagram and Facebook will now find a rival. Jio is planning to introduce a rival to Meta’s Reels feature. The telco giant is now getting an India based short video format app called Platform. It is expected that this app will work in the same way as the reels of Facebook and Instagram work.
According to a press release, rolling stones india, Creativeland Asia and Jio Platforms Limited have partnered to launch ‘Platform’, a short video app for entertainers. The press release states that the app is aimed at “star entertainers, with an ecosystem built for organic growth and steady monetization.”
The platform app will be for all creators, singers, actors, musicians, dancers, comedians, fashion designers and just about everyone who wants to be a cultural influencer.
,platform is powered by the technology infrastructure of Jio Platforms Ltd., the force behind the meteoric rise of India’s leading telecom operator ‘Jio’ and the platform for Jio Media, Entertainment and Digital Apps,” said the communication received from all three companies. .
Reportedly, the first 100 founding members of the app will join via invitation-only. They will be provided Golden Ticket Verification on their profile. These original members will invite new artist members to sign up through referral programs.
Notably, these new members will be among the first to preview the latest features added to the platform. Furthermore, all three companies aim to present their venture to various verticals. According to reports, the app is expected to go live in January next year and testing of the beta version has already started.
It is likely that the upcoming platform will allow creators to grow through ranking and reputation rather than the payment algorithms used by App Meta. This will eventually result in monetization of the creators’ talent and a regular stream of revenue for them.
growth of content creator Silver, Blue and Red ticks will be indicated by verification. The vectors that influence these colorful verifications will actually be fanbase growth and content engagement.
speak more monetization part, the app will get a ‘Book Now’ button for all creators. It will allow people and organizers to interact with creators and book them for collaborations, events, and more.