Myntra has launched an express delivery service, M-Express, so that buyers can receive their orders within 24-48 hours of purchase. The company says its new M-Express is available in over 1,300 pin codes, and will provide a “one-of-its-kind” experience by a fashion and beauty platform it is working on in a big way. This feature will allow ‘time-sensitive’ customers to easily search for M-Express products through the delivery time filter and identify such products with the new tag. Customers can view M-Express Tags in all applicable styles on the catalog page.
This new feature on the Myntra app promises to bring fashion and beauty to the customers and is currently offered in around 30 per cent of the styles available on the platform in metros. In a press note, the company says that M-Express will expand to tier 2 and 3 cities and will roll out to a web version “in the coming months”.
Speaking on the announcement of M-Express, Nandita Sinha, CEO, Myntra, said in the press note, “M-Express gives consumers complete control in choosing their products based on delivery timelines, thus enabling them to make better buying decisions. empowers. We believe that M-Express will prove to be a game-changer for the industry and will bring joy to the fashion-forward customer base while bolstering loyalty. This in turn will boost the opportunity for brands and small and medium sellers to grow. ,
The feature is live, but we couldn’t tag the products. It also appears that the service will not cost customers extra; However, more clarity is awaited. Users are advised to keep the app updated to see the new features.
Currently, most of the fashion-focused platforms aim to provide expedited delivery service, but a gap of 48 hours could give Myntra an edge over rivals. Customers still have the option of purchasing apparel or fashion-focused items on Amazon, which offers expedited delivery through a Prime subscription.
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