Noise came in second in the smartwatch category with a 21.6 percent share, a year-over-year increase of 157.6 percent.
Noise came in second in the smartwatch category with a 21.6 percent share, a year-over-year increase of 157.6 percent.
Homegrown consumer wearable company Noise on Friday said it clocked a record growth of over 100 per cent (y-o-y) to clock over Rs 2,000 crore in revenue in FY23.
Noise maintains its leadership in the smart wearables industry and aims to double its growth in the next financial year.
The 400-employee company is projected to maintain a strong growth momentum of more than 70 percent next year, through a combination of volume and value growth.
More than 95 percent of its production is being done in India.
“Additionally, Noise was also the first domestic brand to ship over 3 million Made-in-India smartwatches, reaffirming its commitment to leading the country’s vision of making India a global manufacturing hub,” the company added. “
As per the latest IDC numbers, Nexxbase (Noise) ranked third in overall wearables, growing 97.3 percent YoY and 11.9 percent market share in India.
Noise came in second in the smartwatch category with a 21.6 percent share, a year-over-year increase of 157.6 percent.
“The Noise ColorFit Icon Buzz, ColorFit Icon 2 and ColorFit Pulse Go Buzz contributed more than 25 percent of shipments,” IDC reports.
The company said it has maintained an 80:20 ratio for its online and offline channels across the country and further aspires to “create strategic alliances that will facilitate access to a wider audience”.
