Nothing phone (1) has launched in the market, and there seems to be a lot of interest in the device, mostly due to its unique design touch. The phone has reportedly received a bucketload of pre-orders, both in India and other European markets. And all this attention seems to get other brands into action, wanting to troll the new brand with quirky teasers.
The latest comes from Motorola, which has been on the market for centuries. The company’s own Motorola Edge 30 smartphone is in the same price range as the Nothing Phone (1), and it wants people to have “nothing but everything for the brand in this case.”
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When you get powerful features along with an attractive and stylish design, there is nothing you can complain about. #FindYourEdge with #motorolaedge30, the world’s thinnest 5G phone for just ₹25,999* (including bank offers). buy now @Flipkart and at major retail stores.
— Motorola India (@motorolaindia) 18 July 2022
Motorola’s tongue-in-cheek humor has received a backlash on social media, asking why they are promoting other brands that have such advertisements. In fact, Carl Pei, the founder, feels nothing honored that a 93-year-old brand like Motorola is taking the name of a brand that’s less than two years old on the market.
The 93 year old brand honors the <2 year old brand. https://t.co/DR3nQTeubK
— Carl Pei (@getpeid) 19 July 2022
Nothing Phone (1) looks to refresh the smartphone market with its transparent design, glyph interface with over 900 LEDs and the promise of a clean software experience. Motorola is also a big advocate for the stock Android interface, but its overall product appeal lacks the finesse that nothing has managed to make for its product in a short amount of time.
Watch Video: Nothing Phone (1) Detailed Review: What’s Good and What’s Not
The Nothing Phone (1) with Snapdragon 778+ chipset, Nothing OS software and shiny design is available in India for Rs.32,999 and you also have the 12GB RAM variant. Most of the reviews of the Nothing Phone (1) suggest that the brand is off to a promising start but is facing stiff competition from other brands, who certainly seem to have a better rapport with the customers.
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Beyond that, we still don’t know how the Nothing Phone (1) will behave in the long run and more details about its after-sales support. But with a brand like Motorola being forced into a post like this, the company is clearly looking to get back some of the hype created by Nothing and focus some attention on its products.
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