Indians just love their food and movies. Popcorn was a favorite among cinema-goers, with 863 metric tons consumed in cinemas in 2022. In fact, if all the popcorn tubs sold in 2022 were stacked on top of each other, the stack would reach outer space, 1032 km to be exact, according to the latest Cinema Food report by Inox Leisure Ltd.
The Cinema Food Report analyzed the food choices of 70 million Indian cinema-goers across multiplex chains in 2022 across 167 INOX cinemas across 74 cities in India.
In 2022, Indians will also buy enough samosas, 19.38 lakh to be precise, that could easily cover a distance of 197 kms. According to the report, spectators consumed 38.15 lakh liters of Coke through fountain dispensers and cans. Interestingly, with 343740 litres, the city of Kolkata consumed more Coke than any other metro city in 2022. Movie goers prefer sandwiches over burgers and pizzas, Inox sold over 5.1 lakh sandwiches in 2022. However, film lovers in Vizag could not stop themselves from gorging on the burgers. , As far as burger consumption is concerned, the city was way ahead of markets like Mumbai, Lucknow, Gurgaon and Kolkata.
While ice cream and brownies featured in the list of most preferred desserts, last year donuts emerged as the most preferred desserts, with Chennai alone taking care of two-thirds of the country’s consumption.
The report states that INOX processed 29 digital F&B transactions every minute of the year. This indicates that Indians have embraced the idea of ’Digital India’ and cashless payments to a great extent.
The Cinema Food Report 2022 also highlighted when foodies prefer to place their orders. While maximum orders were placed in Kolkata between 7 pm and 8 pm, Bengaluru and Chennai reported the highest number of transactions between 8 pm and 9 pm. Mumbai placed maximum orders between 10 pm to 11 pm.
“When India eats at the cinema, it is a moment that is a confluence of two passions, movies and eating out. Alok Tandon, CEO, Inox Leisure Limited, said in a statement, “The Cinema Food Report brings forth some useful insights that will help us serve our guests better.
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