NEW DELHI: Sportswear brand Puma on Tuesday announced the launch of its shopping app in India, making it the first country to go live with the app developed by the German sportswear giant.
“India is a very important market for us and our local team has done an excellent job in establishing Puma as the No. 1 sports brand in the country. Given that India is a very digitally-savvy market with a high penetration of e-commerce, we felt natural to be the first to launch the app here. It will then be launched globally during the year, said Puma CEO Björn Gulden.
The app was launched by cricketer and Puma’s brand ambassador Virat Kohli on his social media handle.
With this move, Puma has renewed its investments in India as a high priority market, the retailer said on Tuesday.
For the year ended December 31, 2021, Puma reports annual revenue growth of 68.2% 2,044 crore. The brand added 51 stores last year, taking the total to 450 stores in the country.
To be sure, Puma launched its online shopping platform in 2016. The shopping app will allow users to buy sneakers, athleisure and accessories, it is also equipped with features like virtual try-ons and sophisticated 3D animations.
The pandemic has prompted more retailers to adopt the technology and enhance their offerings across online and offline platforms.
“With the launch of the Puma App, we will offer our consumers a fast, seamless and convenient digital shopping experience. Abhishek Ganguly, Managing Director, Puma India and South East Asia said, the app is powered by several technology-based features and will enhance the user experience.
The Puma app is available for Indian users on both Android and iOS platforms.