Indian women’s cricket team’s top opener Smriti Mandhana has been ranked among the top 10 athletes in the world by sponsorship value on social media, according to a recently released study by Sportico and Kore.
KORE analyzed over 19 million views across Facebook, Instagram, TikTok, Twitter, YouTube, Weibo, and VK of various athletes across leagues and teams to quantify sponsorship value on social media through its Adjusted Advertising Value (AAV) metric. Posts were measured, which factors in a number of elements such as platform, engagement, positioning, clarity and promotional quality of imagery and text in a social media post.
The detailed study determined that with over 7.7 million followers on Instagram alone, Smriti has become a popular brand ambassador for several leading companies. Smriti is currently working with some of the top brands like Hero MotoCorp, Nike, Red Bull, Gulf Oil, Herbalife, Hyundai among others. Her social media performance on digital platforms saw over 61 million engagements in 2022 and the flamboyant batsman garnered a following of over 14.8 million, ranking 9th among all female athletes in the world, making her the only female cricketer to do so. Top 10 athletes.
The list also includes some of the biggest names in the world of women’s sports, such as Serena Williams, the greatest tennis player of all time, freestyle skier Eileen Gu, American motorsport racing driver Hailey Deegan, to name a couple who have all worked with some of the top athletes. have been Brands like Nike, Louis Vuitton, Gatorade, Boss, Tiffany & Co. etc.
Here is the complete list:
Tuhin Mishra, managing director and co-founder of Baseline Ventures, which exclusively managed Smriti, said, “Mandhana’s success on social media has helped raise the profile of women’s cricket in India and around the world. Her strong performances on the field and her charming personality off the field have made her a role model for young girls looking to make a mark in the world of sports. We expect these numbers to grow further as we believe it adds more value to brands that partner with Smriti over the years.
Smriti has been a prominent figure in the Indian cricket circuit for many years and has represented the country in several international tournaments. She has won several awards for her performances, including the Arjuna Award in 2019, Women’s Cricketer of the Year 2019 and 2021, Wisden Women’s Cricketer of the Year 2019, ICC Women’s ODI Cricketer of the Year 2018. Recently she was also an Indian opening batsman. Sold to RCB for USD 413K, the highest bid for any player in the first edition of Women’s Premier League 2023.