Snapchat has announced that it has finally achieved the milestone of 100 million users in India. The app gained popularity after introducing the short video format which made its way to other popular applications such as Instagram. While competition took over Snapchat, the company is making a comeback in the country.
The latest milestone was announced by the company’s co-founder and CEO, Evan Spiegel, during the company’s Snap Summit for India.
The company will partner with Indian brands to further enhance the user experience. Snap Inc. will partner with Flipkart to provide assistance while shopping. Flipkart will use Snapchat’s AR to help buyers make decisions.
The company has also partnered with Sugar Cosmetics and MyGlam to use Snapchat’s AR skills to help them make purchase decisions.
In addition, Snapchat will also partner with Android smartphone makers in India which will allow for further expansion. OEMs will pre-load their phones with the Snapchat application, which will further increase the user base.
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