The upcoming edition of The Armoire brings to the city 3D embroidered fabrics, reversible jewellery, resin bags and more.
The upcoming edition of The Armoire brings to the city 3D embroidered fabrics, reversible jewellery, resin bags and more.
As the city’s shopping circuit gears up for the upcoming festive season, the bi-annual pop-up, The Armoire, is set to get its festive edit in Chennai this weekend. With labels including Devanagari, Loka By Virali, Mohd Mazhar, Yam India, Notebook, Love Choje, Anash among others, the 16th edition of the event will bring “a collection of easy-to-wear Indian, fusion and western clothing and accessories”, says founder Nandini Varshni Said that the team aims to present a mix of first-timers and bestsellers in every edition.
Mohammad Mazhar, the founder and creative director of his label (of the same name), hails from the small town of Saharanpur in western UP. He works with marginalized communities who are contributing directly or indirectly to the fashion industry, “particularly those that are slowly dying out such as the dhobi (washer), ruffugger (darner) or embroiderer-wala. (embroiderers).
From the collection of Mohammad Mazhar | photo credit: special arrangement
This festive season, the brand is inspired by Phool Mandi, Phool Mandi in Saharanpur. “It has a lot of festive drama with our signature gold applique and 3D hand embroidery. One can expect dramatic saree-inspired silhouettes, layered kurtas, anarkalis and western wear,” says Mohammad, whose personal favorite is a golden foil applique sari-dress, a green Indo-Western blazer with a floral layered skirt. and a 3D embroidered blazer dress.
Bringing our signature open and close-toed flats and heels to Chennai for the first time, Yatish Jain, Head of Business Development, The Kai Store, says, “We were a brand that only made flats and heels, but now we have started playing have make. With new categories like wedges and platforms that are exclusive to exhibitions only. ,
A pair from Kai Store | photo credit: special arrangement
Other designers to be showcased for the first time in Chennai are Mumbai-based Loca by Veerali, Kolkata-based Krutika Murarka and Delhi-based APZ, Rosa Prat, Choje and Leather Garden. “Visitors can look forward to reversible and multi-purpose jewelery by Amma, statement bags crafted in feathers and resins by Ozail Bir Se, and homeware and gifts by Santoshi,” says Nandini. Choze for a fun spin on everyday western wear, and with Choje’s versatile and affordable range of western wear with most styles under ₹5,000.
Armoire pop-up is on 5th September at WelcomHotel Chennai