Thirty Minutes with Muralikrishnan B of Xiaomi India – Orbital Exclusive

Xiaomi India is gearing up for the launch of the Xiaomi 13 Pro in India next week, and the upcoming smartphone is set to become the company’s first flagship phone with Leica-tuned cameras to make its debut in the country. The company faced a few hurdles in India last year, including increased competition from other brands and scrutiny from government officials in the country. This year, the company is all set to take on its rivals and plans to simplify its product portfolio in India, while making more products in India and sourcing more components.

in the latest episode of of classGadgets 360 Podcast, Guest Host Jamshed Avari and senior reviewer sheldon pinto Talk to the President of Xiaomi India Muralikrishnan B To discuss the arrival of the Xiaomi 13 Pro, and what the company’s customers can expect from 5G connectivity in India, and Xiaomi’s plans for 2023 in India.

Xiaomi 13 Pro It will be launched in India on February 26, right in time for the upcoming Mobile World Congress (MWC) 2023. opposite of this Xiaomi 12 Ultra Which did not make its debut in the country last year, it will be the first flagship smartphone from the company to feature cameras developed in partnership with Leica.

Smartphone pricing has been affected globally due to increase in the cost of various components which have become more expensive due to supply chain issues. Meanwhile, consumer expectations from entry-level handsets have risen, while application payloads have only increased over the years. Multitasking requirements have also increased as users do more things with their smartphones.

On the other hand, many customers are holding on to their phones for a long time – this is due to an increase in the overall quality of smartphones, and the fact that some users are now waiting for 5G networks to arrive in their neighborhood before upgrading . A 5G-enabled smartphone, says Muralikrishnan.

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The company surveyed its customers in India on what their expectations were for 5G in India and found that users wanted faster network speeds, seamless connectivity, and little or no buffering. However, users in India can think of even more use cases for 5G as the next-generation network services become available in more areas.

Last year, Xiaomi launched both 4G and 5G phones across all major price points between Rs. 10,000 to Rs. 15,000 and Rs. 15,000 to Rs. 20,000. In 2023, most of the company’s smartphones above Rs. According to the Xiaomi India executive, 15,000 will offer 5G connectivity.

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Despite facing a turbulent year in India last year, the company is optimistic about its performance in 2023. Xiaomi India will simplify its portfolio and reduce the number of models to a great extent. Meanwhile, the firm is also doubling down on its commitment to manufacture and source more components for its smartphones and smart TVs in India.

You can hear more in detail in our episode by pressing the play button on the Spotify player above.

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