Facebook has begun to make changes to its presence to further its identity as Meta Platforms Inc. A visit to Facebook’s Twitter account on Friday reveals that the page is now locked, tweets are protected and visible only to approved followers. The name of the handle has also been changed to reflect the rebranding.
What if you were already following @Facebook before yesterday’s announcement about the name change? You are now following @Meta instead.
Read also: Facebook renamed to Meta: What to know
Facebook CEO Mark Zuckerberg recently announced that the company would be changing its name to Meta, saying the move reflects the fact that the company is now much broader than just a social media platform. The company-owned platforms – Facebook, Instagram and WhatsApp – will however retain their original names.
The senior leadership in the company, the role of the chief executive as well as its corporate structure and the crises that surround the company will remain unchanged.
The rebranding exercise comes in the wake of several months of intensified discourse by Zuckerberg and company on the metaverse more broadly – using technologies such as virtual reality (VR) and augmented reality (AR) to more seamlessly integrate the real and digital worlds. idea of. )
Read also: Changing Facebook’s name to meta reflects common corporate strategy
Zuckerberg said he expects the Metaverse to be a new ecosystem that will create millions of jobs for content creators.
Meanwhile, skeptics immediately accused the company of trying to change the subject from Facebook Papers, a trove of leaked documents that has put it in its biggest crisis since it was set up in Zuckerberg’s Harvard dorm room 17 years ago. . The documents portray Facebook as giving benefits to rid its platform of worldwide hate, political strife and misinformation.
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