The US Federal Trade Commission is expected to vote next week on whether to send demands for information about deceptive advertising to eight social media and video streaming companies, the agency said Thursday.
The agency did not say which social media companies would receive the demands, but said the information would be used to determine what steps they have taken to detect and remove deceptive advertising from their platforms.
Some of the biggest social media companies are Facebook and its subsidiaries Instagram And WhatsApp, Top video streaming platforms include alphabetical youtube and TIC Toc,
The commissioners will also vote on issuing demands for information to five commercial credit reporting agencies, which were not named on how they collect data and market their products.
The inquiry could lead to enforcement actions, depending on what it turns out, but it is designed to be a study that could inform future legislation or regulations.
The vote is scheduled for an open meeting on March 16.
Meanwhile, Tiktok recently announced A new data protection regime called “Project Clover” is under increasing pressure from lawmakers on both sides of the Atlantic.
The European Parliament, the European Commission and the Council of the European Union recently banned TikTok from employees’ phones due to growing concerns about the company, which is owned by the Chinese firm. bytedanceand whether the Chinese government can access users’ data or further its own interests.
Meanwhile, the White House has backed legislation giving the administration new powers to ban China-owned video app TikTok and other foreign-based technologies if they pose a threat to national security.
© Thomson Reuters 2023