Ayurvedic brand Vedax launches men’s grooming range

“Men’s skincare routines typically include bathing daily and occasionally tinkering with their wives’ skincare products,” said the company, which specializes in customized hair, skin care and wellness products.

Several large companies have ventured into male grooming products – followed by men selling products largely targeted at women.

As a result, companies have had the opportunity to formulate products specifically for men—this includes shampoos, face washes, and a range of other beauty products.

“Most men do not have a skin care routine. We already have a range of products customized for men and in the last three years, we have seen the biggest growth in this segment. Our data tells us that Customized There is a demand in the customer segment for daily skincare as legacy brands have been restricted when addressing the men’s beauty segment,” said Jatin Gujrathi, Business Head, Vedix.

The Vedix skincare routine for men includes a face wash, customized based on the blemishes that define your skin type, a moisturizer steeped in herbal actives like Brahmi and Manjishtha, like all other Vedix products, the moisturizer is your Formulated for the needs of the skin. Huh. The third product is an active serum, meant to be used overnight.

Vedix started as a direct to consumer first brand. It has since expanded to other online marketplaces. The entire range is available on top marketplaces like Amazon, Purplle, Myntra, Flipkart and Tata Cliq.

Vedics is part of Incnut, a digital and e-commerce platform. IncNut owns and operates personal beauty care brands—Skincraft and Vedix—as well as women-focused digital media platforms such as Stylecraze.com and Momjunction.com.

Last year, Innate Digital raised nearly $4 million in Series A funding from RPSG Ventures — an early-stage consumer-focused venture capital.