National Cinema Day is a unique initiative to invite people to theatres.
The Multiplex Association of India (MAI) and cinema halls across the country are celebrating National Cinema Day on 16 September by offering tickets at a flat price of Rs 75. This will come as a surprise to the movie watchers, who will have to spend Rs 200-300 for it. a single ticket. The announcement comes days after cinemas in the United States said they would celebrate their National Cinema Day on September 3 and offer tickets for as low as $3.
Why is National Cinema Day celebrated?
Theater owners are celebrating the occasion as a “thank you” for filmmakers on the successful reopening of theaters following COVID-19.
Through this initiative cinema halls also want to invite those who have not yet started going to cinemas after the pandemic.
One-day only discounts will be available at over 4,000 participating theaters.
brahmastra 75 rupees ticket
National Cinema Day will give people a chance to watch new movies like Ranbir Kapoor-Alia Bhatt starrer brahmastra 75 for Rs.
The film will release on September 9 and tickets will be sold at regular prices for a week before this one-day drop in price.
Will the tickets really cost Rs 75?
Although cinemas in India will charge a flat amount of Rs 75 for each film on September 16, online third-party apps or websites may incur additional taxes.
For example, BookMyShow is still liable to charge additional internet charges and GST on top of the Rs 75 price tag. If moviegoers want to save every penny, they can wait in queues like in the olden days.
History of National Cinema Day
The unique initiative has been launched with the intention of reminding people how much fun it is to go to the cinema. If it works out well, National Cinema Day could become an annual event like Black Friday.
The pandemic and popularity of streaming platforms have hurt the film business and cinemas are bearing the brunt.
Success of films like Tom Cruise starrer Top Gun: Maverick, Doctor Strange in the Multiverse of Madness, Jurassic World Dominion, Minions: The Rise of GruAnd Thor: Love and Thunder (with ticket sales numbers in excess of $ 3 billion) has given theater owners hope and they are looking to capitalize on it.